Growth Marketing Test

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The Growth Marketing test evaluates a candidate’s ability to use a data-driven approach to analyzing and optimizing the entire marketing funnel in order to attract, engage, and retain customers and increase sales and referrals.   

It’s an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including growth marketers, conversion marketers, and growth hackers. A good candidate for a growth marketing job will be able to display competency with using data to assess and improve all stages of the customer lifecycle. This growth marketing test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions covering identification of relevant and measurable performance standards, setting up useful campaign tracking, and synthesis of A/B testing and conversion funnel data to optimize performance.

Recommended Job Roles
Data Analyst
Digital Marketing Specialist
Growth Hacker
Sample Candidate Report

Sample Free Questions

Blog Traffic


Marketing Analytics Google Analytics Tracking Public

Your eCommerce site ( includes a blog which is located on a separate domain ( The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Pricing Page


A/B Testing Results Analysis Statistical Significance Public New

You were testing two new title ideas for a pricing page with the following results:

  Views Conversions
Original 4,300 436
Proposal A 4,000 440
Proposal B 3,700 415

Company CRM


Marketing Analytics Metrics Public New

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

(Select all acceptable answers.)

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Premium Questions

The premium question library contains our unique, hand-crafted questions. We offer a refund if you find any of them answered online.

Facebook Ads, Press Release, Checkout Buttons, News Publisher, New Logo, UTM Parameters, Purchasing Funnel, Optimize First, SaaS Funnel, AB or Multivariate, Optimize Landing, Budget Allocation, Subscribe Button
Marketing Analytics Google Analytics Tracking Metrics Brand Awareness Email Marketing Marketing Funnel Optimization A/B Testing Multivariate Testing Results Analysis Statistical Significance Test Design
Score Distribution
# of candidates
Pricing For Premium Questions