This Digital Marketing test focuses on Marketing Analytics and evaluates a candidate’s ability to make informed marketing decisions using available data, quantify performance, and optimize channels.
It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles. A good candidate for a digital marketing job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This digital marketing test can be used to screen a large group of candidates in order to select the best to bring in for an interview.
This test requires candidates to answer a series of assessment questions requiring identification of relevant and measurable performance standards, such as activity and result metrics, demonstration of skill with implementing useful campaign tracking, and display of a keen understanding of how to synthesize data to drive performance optimization.
Digital Marketing is the marketing of products and services using digital technologies.
A clear understanding of the most popular website analytics platform in the world is helpful for marketers working in any industry.
Competency with campaign and tracking setup for different kinds of KPIs across the most common platforms is an essential skill for any marketer.
Public questions (free account) are common interview questions. They are great for practicing, or if you want to filter candidates using the classic problems.
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?